Introduction
An online platform that gets young people excited about working in the hospitality industry.
Target
The project develops a comprehensive information and inspiration platform that shows how versatile and attractive the hospitality industry is as a workplace. By providing young people with targeted information on training routes, career opportunities and vacancies, the platform will contribute to an increased influx into the industry. The campaign connects to the perceptions of Millennials and Gen Z, with recognisable content and practical information.
Target
Potential and current employees in the hospitality industry, with a focus on young people.
Result
A renewed platform with campaigns, content and tools that help young people find their way in the hospitality industry. Think of inspiring stories, information on training courses and professions, and direct links to vacancies. The platform increases the visibility of working in the hotel and catering industry, strengthens the industry's image and helps employers reach new staff.
Duration
2025