HOP is a collaboration between all people who work and do business in the hospitality industry. IT originated from the hospitality industry collective labour agreement (cla). In the cla, employees and employers agreed to start a development fund for the hospitality industry. The aim of HOP is to make the hospitality industry stronger, more attractive and ready for the future.
HOP is going to help ensure that the hospitality industry is a place where people enjoy working and doing business. Where people can grow in their profession. And where enough (young) people choose the profession. This is only possible if everyone in the hospitality industry works together.