Introduction
An online platform helps young people and those around them choose their studies and puts the hospitality industry in the spotlight.
Target
Many young people make a study choice without considering the hospitality industry as a serious option. Studiekeuzelab wants to change that. The platform is aimed at young people aged 14 to 20 (vmbo, havo, vwo, mbo and hbo) and offers clear information on courses, career opportunities and job satisfaction in the hotel and catering industry. Parents, deans and mentors are actively included so that they can better guide young people towards the sector.
Target
Pupils and students in secondary education and mbo, as well as their parents, mentors and deans.
Result
The hospitality industry is prominently visible on a platform that helps young people choose their studies. In school year 2024-2025, visibility was started through advertorials, social media and customised content. In 2025-2026, the approach will be expanded to include branded content, newsletters and more structural visibility around open days. Through this ongoing effort, the hospitality industry will have a permanent place in the study choice route. In this way, the project contributes to intake in study programmes and a stronger image of the sector as a serious career option.
Duration
1 September 2025 - 31 July 2026